Encouraging children and adults to "never stop playing"
The focus of BSP's community initiatives and participation is very much on children and youth programmes in education, health and sport. Our young people are the future of our nation and deserve support and encouragement.
We encourage children to 'never stop playing' by contributing to sporting organisations that develop kids' sports skills and provide opportunities for them to play. In 2009/2010, BSP invested more than K1 million into children's sporting related partnerships. As part of these sponsorships we support 650,000 children per year to lead active lifestyles.
BSP's association with youth and sport has been very successful. The BSP School Kriket Programme delivered by Cricket PNG, is a unique programme reaching more than 50,000 children by the end of 2010, and was recognised by the International Cricket Council, as the Best Cricket Development Programme globally in 2010. For many provinces in PNG, this was the first time the game of cricket was played. In 2010, the BSP School Tennis Programme was attended by almost 21,000 children, when rolled out to 58 schools in 13 centres.
BSP is very pleased to support Papua New Guinea Swimming Inc (PNGSI) that provides the infrastructure for thousands of children to learn to swim and participate in swimming competitions.
Investing in swimming enables PNG to develop the sport on both a national and international level. In addition to ensuring that the sport of swimming develops at a grassroots level, BSP is also pleased to support PNGSI's Aquatic Excellence Silver and Gold Target Squad athletes.
In 2010, BSP continued its association with the Papua New Guinea Paralympic Committee. In addition to financial sponsorship and equipment, BSP provided people to assist the country's paralympians for the team in New Delhi, India.
The three-year sponsorship agreement to help PNG Paralympics ensures funding to help elite disabled athletes train and compete.