Promoting Sport and Choices for Life. "Never stop playing". It's the healthy lifestyle message at the heart of a huge and diverse set of lifestyle initiatives and programmes BSP has committed to do.
With a focus on children and youth programmes, BSP has invested significantly in children's sporting partnerships. We are proud that the number of children we have encouraged to lead active lifestyles since the programmes were commenced in 2009 have risen to more than 800,000 children throughout the South Pacific region. BSP's association with a huge range of sports includes cricket, tennis, the Paralympics, football, game fishing, AFL, Sailing, PGA and youth golf.